LONDON (22 September 2010)
Victoria and Albert Museum
in collaboration with
SBTD The Society of British Theatre Designers
LDF London Design Festival
SHOWCASING FASHION: THE NEAR FUTURE
Emotive Set Design / Cognitive Environments / Multisensory Spaces
How scenic space transforms a fashion runway event
Here we cast a spotlight on the art of exhibition, focusing on set design for fashion runway shows. Set design in general is becoming an increasingly complex and sophisticated artifice, capable of producing spectacular results that engage an audience in a multisensorial experience. The masterclass focused on this particular aspect, involving high-profile professionals such as researchers, architects, engineers, fashion stylists, costume designers, lighting designers, producers, managers and creative directors.
The programme comprised a series of masterclasses with the overall aim of stimulating study and reflection while focusing attention on contemporary scenic arts in an age where new tools and digital technologies are blurring distinctions between the array of visual arts. Each seminar ran a full day, during which internationally respected professionals showed examples of their completed projects and shared their knowledge with attendees. Alongside the symposia on specific themes, meet-and-greets and technical workshops were on the agenda, presented by companies and destined for a professional audience.
Performative Design by Di Mainstone
Artist and researcher, Di Mainstone creates body-centric sculptures, designed to initiate movement and storytelling. Many of these wearable artefacts are inspired by technology. Some of them release sound when handled. Often, they can be modified to create new silhouettes, environments and functionalities. All of them tell a story.
Di’s body-centric devices have been performed at home and abroad, most notably at The V&A, The Barbican, The National Portrait Gallery, Eyebeam NYC and the Swedish National Touring Theatre. Each happening is unique, revealing openings for audience and performer encounters.
Di’s work can also be seen in films, which she writes and directs.
Di’s studio is found up a winding stairway, amidst the reclaimed tube trains that roost on top of Shoreditch’s Village Underground. Here her sculptural adornments are brought to life with dancers and musicians. As Artist in Residence at Queen Mary University, Di collaborates with scientists to incorporate new technology into her body-centric creations.
Greer Crawley, Donatella Barbieri and Patrick Kinmonth
Michael Howells and AJ Weissbard
Thomas Nell (Spotlight) and Judith Clark